northeastern university marketing and communications

Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. MKTG3301. Rhetoric of Fascism. Associate Dean for Administration and Finance. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Contact the Division of Marketing and Communications | NEIU Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Attribute(s): NUpath Interpreting Culture, COMM1225. (3 Hours). Northeastern University is a private institution that was founded in 1898. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Emphasis is on practical development of skills and evaluation of talent and potential. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). (3 Hours). Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. COMM3320. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Northeastern University hiring Communications Manager in Boston During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Faculty at Husky Communication | Northeastern University Producing for the Entertainment Industry. Analyzes case studies and teaches how to improve the quality of communication in an organization. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Communication Studies | Communication Studies at Northeastern The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . MKTG4720. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Examines business issues associated with the entertainment industry. MKTG6295. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. The chart below is just one example of a four year plan at CAMD. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Crisis Communication and Image Management. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (3 Hours). Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. (3 Hours). Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. COMM3309. What do you think? Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Centers, Labs and Initiatives. (4 Hours). Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Global and Intercultural Communication. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Online Communities. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. (4 Hours). COMM1450. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Here professors know their subjects and how to get you ready for a career after you graduate. 617.373.2000 Class Schedule: Monday-Friday. (4 Hours). (3 Hours). Voice-Over Artist. Sex and Interpersonal Communication. Communication and Inclusion. COMM6505. Ernest Rollins | Media Coordinator. Principles of Argumentation. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Focuses on the consumer as the key element of marketing strategy and application. Production Capstone. (4 Hours). Posted: March 01, 2023. (4 Hours). (4 Hours). Free Speech: Law and Practice. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. (4 Hours). Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Memory has become a central concept for analyzing problems of historical representation and identities. Exercises skills of project management, teamwork, and client relationship management. Marketing Management. Visual Communication. (4 Hours). MKTG2202. Marketing Research. People. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Covers team selling and relationship marketing. Having conversations with others is among the things that humans do most. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Communication Studies at Northeastern. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Introduction to Communication Studies. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. May be repeated without limit. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. (4 Hours). Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Introduction to Marketing. Northeastern has a comprehensive benefits package for . Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Reviews contemporary issues and concerns. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. | Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Design and Communication Studies, BA - Northeastern CAMD Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Offers analytic insight on methods people use to communicate different types of social action through body language. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Marketing research helps businesses know their customers and aids in business decision making. New York Times All The Latest Throughout Northeastern. COMM1120. 360 Huntington Ave., Boston, Massachusetts 02115 (4 Hours). Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. This group is a great way to network with potential full-time, part-time and cooperative education employers. (4 Hours). (4 Hours). COMM2650. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Develops skills in public communication. The Assistant Director will develop the strategy in . COMM3655. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Mobile Communication. Beyond Television. (3 Hours). (4 Hours). May be repeated without limit. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? | Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. (4 Hours). (4 Hours). First, they had to sign up for a presale list with Ticketmaster a week prior. COMM2301. Marketing and Selling Innovation. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Digital Marketing. Contact Us | CAMD Northeastern University (4 Hours). COMM2534. COMM2725. (4 Hours). Introduces students to the basic statistical concepts used by communication researchers. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Explores business-to-business and business-to-customer strategies. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. (4 Hours). Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. (4 Hours). 310 Renaissance Park, Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Offers students an opportunity to develop their own media products to put their learning into real-world context. COMM2551. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Creating and Sustaining Customer Markets. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. COMM1101. Opens New Window Undergraduate Research Practicum in Marketing. (4 Hours). College Leadership | Northeastern University College of Professional Communication Theory. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Independent Study. (4 Hours). Northeastern Illinois University appoints Christopher Childers its One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Opens New Window (4 Hours). Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Emphasizes the production and successful interaction with electronic and traditional supportive media. MKTG4120. Succeeding in the Platform Economy. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. (4 Hours). Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. COMM3750. (4 Hours). Includes the use of microphones, headphones, and recording equipment while in our audio lab. COMM4755. Also studies the impact of mass communication on the outcome of elections. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Data Storytelling, Visualization, and Communication. Marketing & Communications Resources. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . This course incorporates materials from communication, psychology, anthropology, and sociology. Communication and Sexualities. MKTG4993. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Group Communication. - Center for the Arts. Offers an advanced course in defining and managing an organizations product-market strategy. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. COMM2550. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Studies the importance of customer insights to business success. COMM2200. Advertising and Brand Promotion. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. (4 Hours). Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Communication Studies - CPS (CMN) < Northeastern University Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Integrated Marketing Communications - Medill - Northwestern University A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (2 Hours). (4 Hours). Studies companies from startups to large multinationals across a variety of industries. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. MKTG6287. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Consumer Behavior. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Diversity & Inclusion. Television Field Production. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. | Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Offers an in-depth look at how persuasive health campaigns are designed and executed. | COMM1255. (4 Hours). Personalize your path. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A.

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